- Brand
- Neobutin / Binnopharm Group
- Media
- OLV, two months
- Reach
- More than 2.5M users
- Outcome
- Purchase frequency +10% for viewers
Neobutin needed to stand out in a competitive digestive-health category. Genius Desk selected buyers of alternative pharmacy products, ran two months of OLV across Moscow and Saint Petersburg with surrounding regions, and measured purchases through Sales Lift. Unique reach topped 2.5 million. The source reports that viewers bought Neobutin 10% more often than unexposed users.
How we delivered
- 01Find competitor buyers
- 02Run regional OLV
- 03Improve inventory quality
- 04Match ad contact and purchase
- 05Report 10% higher purchase frequency
The brand challenge
Reach people already buying alternatives, introduce Neobutin and connect video exposure with pharmacy choice.
Purchase-informed targeting
Available competitor-buyer signals focused media on adults 25+ in the two metropolitan regions.
Quality video execution
The team combined platform optimisation with manual inventory review, excluding suspicious and weak traffic.
Pharmacy Sales Lift
Fiscal and telecom partner matching assessed purchases in a two-week transaction window. Exposed viewers bought Neobutin 10% more often in the published comparison.
The business result
More than 2.5M unique users reached, quality media contacts and a purchase outcome in the pharmacy channel.
Applying this approach
For a new brand, we set the competitor segment, geography and purchase window before launch and agree on the Sales Lift method.
Questions
What does +10% mean?
Viewers bought Neobutin 10% more often than unexposed users in the published case.
How were pharmacy purchases measured?
Available fiscal and telecom data were matched within a two-week window after ad exposure.